LECTURE NINE – NEWS VALUES.
Ah, so we meet again inverted pyramid of journalism. I
didn’t really understand you the first time, but I feel like we’ve bonded and
connected a little more over this lecture. How nice.
So what exactly are news values? As I understand it, it’s
the amount of importance and prominence a news network gives to a story. Due to
this, news values have to vary over difference news services, countries and
cultures. For example, some news networks pride themselves on covering local
news, whereas others are well known for their coverage of international
affairs.
From the lecture, I got that the four primary news values
are identified as being impact, audience identification, pragmatics, and source influence – I feel like they’re all pretty self-explanatory
if you have a basic grasp of English.
We also discussed the fact that the line between PR and
journalism is slowly blurring, as well as spending a long time looking at both
the 12+ factors of newswothiness and the 3 hypotheses of newsworthiness.
I'm out.
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